Analytical and emotional methodology for trend-leading cultural ecosystems consisting of content, experiences, talent, and collaborations; optimized along all stages of fan engagement and conversion funnels.
Developed Go International designer collaboration strategy for Target, essentially launching “masstige” movement.
Developed private label fashion collection for Equinox retail and also consulted on strategy for Equinox hotels.
Developed Gen Z repositioning and relaunch strategy, including consumer engagement plan for content, experiences, and collaborations.
Developed popular private label fashion collection for Soul Cycle in partnership with licensee.
Developed marketing launch strategy for UA’s crossover lifestyle collection Charged Cotton.
Relaunched fashion brand Zobha into edgy department store collection and curated partnership with Elle Magazine to launch “Sport Utility Couture.”
Developed concept and brand strategy for launch of athleisure sub-brand Free People Movement.
Developed launch strategy for PepsiCo’s LifeWTR and curated collaborations with CFDA, Frieze, and top-tier artistic talent.
Strategized Target’s Mom & Baby Lifestyle Shop, bringing together hardlines, softlines, registry, and maternity for expecting parents onto one centralized floorpad and microsite.
Developed fashion, licensing, and social strategies for Lady Gaga.