Bringing brands to life through guerilla cultural movements and rituals that intrigue and generate viral buzz.
Brought Tropicana’s “Awake to Alive” equity to life in a morning rave that included nutritional, spiritual, and fitness programming.
Transformed Colette’s restaurant into a 1950s soda shop to commemorate Coke’s 125th Anniversary.
Produced grand finale New York Fashion Week NFL runway show and capsule collection designed by Kristin Cavallari.
Launched Soul Cycle initial Charity Ride franchise in Los Angeles, including event production, talent procurement, social amplification, and roster of social cause partnerships.
Transformed inaugural Washington DC to San Francisco flight to a flying voting booth leveraging scan voting technology powered by eBay.
Designed award-winning CFDA designer-collab helmets takeover windows with VR display at Bloomingdale's flagship store in NYC.
Transformed Soho House West Hollywood into a live monopoly game for New Year’s Eve, hosted by characters from the game.
Directed and produced national series of 15 fully interactive maker fairs to help reposition Quaker brand ethos toward "Good is Made."
Launched a QR code gallery for DC comics at Comicon where attendees could purchase limited edition artist-designed product from museum walls.
Launched the nation’s first philanthropic food truck for Meals on Wheels called 'Cart for A Cause' aligned celebrity chefs like Wolfgang Puck, Dong Choi (Comme Ça), Vinny Dotolo and Jon Shook (Animal).
Launched Gap Japan interactive, in-store takeover with DC Comics superheros.