Collabs

Pop-culture collaborations fusing brand equities and influencer talent where the sum is greater than its parts.

(JAY ALVARREZ X SAVAGE ISLE) :

Developed collab fashion capsule collection with digital influencer Jay Alvarrez.

(LIFEWTR X CFDA) "Fashion Week" :

Curated partnership with CFDA and PepsiCo’s LifeWTR brand to make it the official water of New York Fashion Week.

(ANDREA RUSSETT) Capsule :

Developed collab fashion capsule collection with digital influencer Andrea Russett.

(COCA COLA) 125th Anniversary :

Developed fashion strategy for Coke’s 125th global anniversary, including collaborations with Jack Spade, Dolce & Gabbana, Colette, and Jonathan Adler.

(LADY GAGA X POLAROID) :

Licensing strategy and creative direction for Polaroid collaboration with Lady Gaga, featuring camera sunglasses.

(TARGET x PRABAL GURUNG) :

Developed Go International designer collaboration strategy for Target, essentially launching “masstige” movement.

(GQ X NSF X HUMANE SOCIETY) "Stop Puppy Mills" :

Developed partnership with GQ and The Humane Society to stop puppy mills with a franchise of celebrity-studded events in NYC and LA.

(SOCIAL ATELIER) Cause Movement :

Directed fashion campaigns for CARE, Amnesty International, and Save Darfour with capsule collections at thought-leading retailers including Selfridges, Fred Segal, and Henri Bendel.

(JEAN MICHEL BASQUIAT X URBAN OUTFITTERS) :

Developed limited edition Basquiat fashion collections for Urban Outfitters and other trend-leading retailers.

(TARGET X PROENZA SCHOULER) :

Developed Go International designer collaboration strategy for Target, essentially launching “masstige” movement.

(MARIPOL X BLOOMINGDALE'S) :

Launched cult stylist Maripol’s fashion collections inspired by her work with Madonna in the 1980s at Bloomingdales Nationwide.

(SMURFS X HIGH SNOBIETY) :

"Le Look Smurfette " Partnered Smurfs with High Snobiety to bring Smurfs 2 movie to life as the grand finale show for New York Fashion Week.

(TARGET X ISAAC MIZRAHI) :

Developed Go International designer collaboration strategy for Target, essentially launching “masstige” movement.

(KEITH HARING X UNIQLO) :

Developed global capsule fashion x art collections for Uniqlo.

(WEST ELM X QUAKER OATS) :

Developed holiday collaboration in all West Elm stores, catalog, and online featuring limited edition Quaker “Overnight Oats” benefitting Common Threads organization.

(TARGET X LUELLA BARTLEY) :

Developed Go International designer collaboration strategy for Target, essentially launching “masstige” movement.

(VENUS ANGELIC) Capsule :

Developed collab fashion capsule collection with digital influencer Venus Angelic.